Recently featured as a Dazzler of the Day here, Dominic Albano launches his first foray into underwear this week, drawing on years of modeling and fashion experience. His self-monikered line features the sort of sexy designs he’s so proficient at showing off for other designers, and it’s always a treat when the designer can say they have walked a mile in the clothing they are selling.
Albano is coming off a scintillating retro-styled piece for the online version of Playgirl Magazine, and a retro-feel informs the promotional images for his current underwear campaign. The lighting and feel are moody, evoking and playing up the sultry gaze that Albano has come to embody in much of his modeling work. It’s the perfect sales pitch for underwear, which is largely about selling sex, but should also come with comfort and function. Both seem to play a part in the new line, which keeps the flashy and colorful excess of many other underwear offerings to a minimum, relying on basic neutrals and classic cuts.
Centering it all is Albano’s focused determination on building a brand and his familiarity with the product. There is a carefulness and deliberate cultivation of his image, but also a courage in doing things entirely his own way. Check out the new line of underwear at his website here.
