Blog

The Demure & Mindful Coquette

The moment is demure.

The moment is mindful.

The moment is considerate.

And the moment dovetails perfectly with this season of the coquette.

Light, lovely, and just the tiniest bit forlorn, the aesthetic is lace and delicacy. It’s the ideal way to see us out for this final month of summer. The coquette vibe has proved especially popular in these parts, and along with some bulging Olympic support, this twenty-one-year-old website is experiencing a boon in hits – clocking a million for July and on track for two million in August. I’m not a numbers coquette, but if I was I’d be a happy one. 

As for moving through the rest of the summer on a demure and mindful note, I can’t think of a better way, especially since I’ve been feeling anything but those things of late. As I write this, I am holed up in the attic with a bout of COVID, trying desperately not to give it to my husband in the likely-vain hope that my upcoming birthday might be a happy one. So let’s focus on some music with a coquette slant, like this ditty from current Femininomenon, Chappell Roan and this gorgeously-ambivalent take on coffee. (Because it’s never just coffee, and coquette is never just demure.)

Sitting in solitude in the attic, I’m having a moment of loneliness – a rare phenomenon for those of us who adore our time alone. Sometimes that makes the loneliness more searing – the sheer unfamiliarity of the feeling like a stunning shock to the system, like something doesn’t quite compute, and it’s the pain and hurt of it. 

What is the lesson here? What am I supposed to glean from this suddenly-annual turn of events? I don’t know. 

The beverage of choice is tea. Hot tea.

The sipping is demure.

The sipping is mindful.

The sipping is considerate.

The vibe is coquette. The moment is almost over. The last month of summer is at hand. 

Maybe I shouldn’t be quite so ready to turn the page on this season.

All apologies – I can’t help it. It’s never what we thought it was going to be. Those summers are done.

Back to Blog
Back to Blog