A wink to Madonna is hook enough for me to follow like a love-struck dog, and so I was hot on the trail of the latest video from Bright Light Bright Light, which is the fabulously retro ‘I Used to be Cool’ – and it arrives just in time to become a top contender for song of the summer. Thus far that search has been a rather drab and dour affair, dovetailing with the disaster that is 2020 as a whole. Uninspiring, depressing, and downright dangerous, the start of summer has never been this wretched. And so we turn to this piece of perfect pop escapism, in the nick of time to turn things around. While our pool remains unopened and in perpetual repair, a pool-themed video is precisely what we need to live out our fantasies, summer-style… just let the music set you free…
Bright Light Bright Light has already been named a Hunk of the Day here, and this only emboldens that selection, while setting up an almost-certain bid for a repeat Hunk performance. In the meantime, put this playful puppy on repeat and get your summer jam on, even, and especially, if you don’t have a pool right now.
PS – The mustache is officially cool again.
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