My last project was released with all the bombast and racy photo shoots that my first project in four years earned, and ‘PVRTD’ deserved such a build-up and promotional platform. Postcards and press releases and all sorts of fantastical stuff were sent out, a long and regular posting scheduled of online promotional stunts, and a super-saturation of all my social media outlets served to drive a self-proclaimed (and mostly solely self-realized) publicity frenzy for what was largely one of the most controversial, and angry, projects I’ve ever made. And when I open that book and go through the photographs, I most humbly say that it delivered. ‘PVRTD’ was not a happy or fun journey, but there was beauty there – dim, subtle, heart-wrenching beauty, almost lost in the gray shadow-world that I did my best to conjure. By the end of it, though, my darkness fetish had been satiated, and I wanted something that went the complete opposite for a next project.
Hence my new one. Out next weekend if you want to stop by and see it for yourself. I’ll try to get it up online shortly thereafter, but along with the absence of pomp and grandiosity, there’s also an absence of impetus. I’ll do it when I feel like doing it, and in the summer that may take longer than usual.
The good news is that the select few people who have seen it have declared it their favorite among all my projects, and that’s sweet to hear. Rather than toot my own horn, I’ll let this one slip quietly into the sunny days. Come back here periodically to see if it has made its appearance. She’s a shy little thing, but she’s oh-so-pretty… you’ll find her like a piece of painted water…
