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The Secret Life of Flowers X Fashion

“Normality is but a paved road. Comfortable to walk, yes, but no flowers grow on it…”

Baz Luhrmann has created the holiday promotional video for ERDEM X H&M’s new collaboration/collection, coming next month. This site is big on flowers, as am I, so this looks intriguing enough to get me back in the store. It’s not spring, so florals can be groundbreaking again. 

As for this collection, I’m intrigued and impressed, and I only hope H&M delivers something slightly above its average/poor quality for such an enterprise. There’s promise here, but not all flowers are as pretty as they appear in pictures. We shall see. 

“Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.” ~ Marcel Proust

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